WTA Announces Historic Partnership with Mercedes-Benz, “Most Significant Deal in Our History”
The Women’s Tennis Association (WTA) has secured what it describes as the most significant commercial partnership in its 50-year history, announcing a long-term global agreement with Mercedes-Benz that could inject up to $500 million into the sport over the next decade. The German luxury automaker will become the WTA’s Premier Partner, committing an estimated $50 […]